Learn how UNICORN FACTORY LIMITED collects, uses, and protects your personal data when you use Lineup's AI-native process intelligence platform. This policy complies with UK GDPR and the Data Protection Act 2018.
UNICORN FACTORY LIMITED (Company No. 16764380) operates Lineup, an AI-native process intelligence platform currently in Early Access. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using Lineup, you agree to the practices described in this policy.
We collect several types of data: (a) Account information (name, email, company details); (b) Authentication data (OAuth tokens from Google/Microsoft); (c) Usage data (how you interact with Lineup, analytics, error logs); (d) Process content (workflows, templates, and business data you create); (e) Payment information (processed securely by Stripe); (f) Technical data (IP address, browser, device type). You control the process content you create—we only access it to provide the service.
Under UK GDPR, you have comprehensive rights over your personal data: access your data, correct inaccuracies, request deletion ("right to be forgotten"), restrict or object to processing, receive data in a portable format, and withdraw consent. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we've mishandled your data. Contact us at support@lineup.is to exercise any of these rights—we'll respond within 30 days.
For questions about this Privacy Policy, to exercise your data protection rights, or to raise concerns, please contact:
Data Controller: UNICORN FACTORY LIMITED
Company Number: 16764380
Registered Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
Email: support@lineup.is
Right to Complain to the ICO: If you believe we have not handled your personal data properly, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.