We're building the first AI-native process intelligence platform that transforms static workflows into living, learning systems. Transforming how the world works, one intelligent process at a time.
"Processes shouldn't just document work – they should make teams smarter, faster, and more capable every single day."
For decades, businesses have been stuck with process management tools built for a different era. Static documentation that becomes outdated the moment it's written. Desktop software that ignores mobile workers. Rigid systems that take months to change.
We're building something fundamentally different: the world's first AI-native process intelligence platform that transforms static workflows into living, learning systems.
By combining cutting-edge artificial intelligence with intuitive design and real-time collaboration, we help teams do better work - predicting problems before they happen, suggesting optimizations automatically, and continuously improving with every execution.
Hit a wall where tribal knowledge breaks down. The informal "everyone just knows" approach that worked for 10 people fails at 100. Critical expertise walks out the door when employees leave. New hires take months to reach productivity because nobody can articulate "how we actually do things."
Have rigid ERP systems and legacy tools that require months and tens of thousands of dollars to change anything. So teams create shadow processes: Word docs, spreadsheets, email chains - working around the system because the system can't adapt to them.
Both face the same outcome – billions in lost productivity, frustrated teams, and missed opportunities.
Most tools automate existing processes. We make processes intelligently better. Our AI learns from every execution, identifies bottlenecks before they cascade, and automatically suggests improvements. Processes get smarter over time, not just faster.
85% of the global workforce doesn't sit at a desk, yet most process tools were designed for office workers. We built Lineup mobile-first from day one. Native apps that work offline. Interfaces designed for thumbs, not mice. Real work happens in the field, we built for reality.
Traditional process management forces sequential collaboration. We brought real-time collaboration to process design. Multiple stakeholders design together simultaneously with live cursors, instant comments, and version control. What took weeks now takes hours.
Enterprise software has trained people to expect 6-month implementations and expensive integrators. We refuse to accept that. Pre-built industry templates. Intuitive visual builders that anyone can use. Customers go from signup to production in days, not quarters.
Most process management tools ask you to trust they're creating value. Lineup automatically measures the financial impact of every process improvement: time saved, errors prevented, costs avoided. ROI isn't a guess, it's on your dashboard.
"The biggest barrier to operational excellence isn't effort or difficulty – it's a lack of clarity."
Ready to transform your operations?
Two founders, one shared frustration: watching teams struggle with outdated process tools and AI pilots failing in enterprise sandboxes. We took inspiration from aviation checklists - simple and reliable tool driving mission-critical ops. We set out to build something better with AI being fully integrated into processes, not isolated from them.
Completed the first working version of Lineup. Core engine running, runner apps functional. Started conversations with early-stage investors.
Two pilot partners signed: a manufacturing company tracking quality processes, and a law firm managing document workflows. Real teams, real problems, real feedback.
Make operational excellence accessible to every business, not just enterprises. Give frontline workers the tools they deserve. Transform how work gets done, one intelligent process at a time.
Co-founder, Generalist
Serial founder, senior software engineer
Launched dozens of startups as co-founder, C-level, and advisor
Co-founder, Generalist
Built successful accounting firm at AQLO Limited
Modernizing processes in accountancy sector with AI integration
The people doing the actual work: nurses, technicians, operators, service workers - are at the center of everything we build. If it doesn't work for them, it doesn't ship.
We don't measure success by features shipped or lines of code written. We measure it by how much smarter we make our customers' operations. Every feature must deliver measurable intelligence.
We ship fast, learn faster, and improve continuously. Our AI learns from every process execution. We learn from every customer interaction. Nothing is ever "finished", it's always getting better.
Enterprise-grade capabilities shouldn't require enterprise-grade budgets or technical teams. We build sophisticated AI that's simple enough for anyone to use and affordable enough for any business to adopt.